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Founder1901–1966 · media

Walt Disney

The Walt Disney Company (after a bankruptcy and a stolen character)

Route through work
Owned the thing they built

  1. 1 · What failed

    His first studio, Laugh-O-Gram in Kansas City, went bankrupt in 1923 — he reportedly left for Hollywood with a suitcase and forty dollars. In 1928 he lost the rights to his hit character Oswald the Lucky Rabbit, and most of his animators, to his distributor because of how the contract was written.

  2. 2 · What it cost

    Bankruptcy at 22; betrayed by a contract he didn't scrutinize; mocked for the exact bet that made the company.

    This field is the reason the archive exists. A record of the win without the years it took is a highlight reel, and highlight reels are how people get hurt.

  3. 3 · What worked

    Mickey Mouse — created immediately after losing Oswald, with rights kept this time — and the bet-the-company gamble on the first feature-length animated film, Snow White (1937), which critics reportedly called 'Disney's Folly' until it became the era's biggest hit.

  4. 4 · The lesson

    Read the contract — the Oswald clause cost him everything once, and he never signed away a character again. Owning your creation is the whole game.

Where this comes from

Last verified 2026-08-01

This is a documented business record, not a judgement of a person. Being named here is not being accused of anything. Spot an error? Use Report an Error — corrections are logged, never silent.

Every route now has at least one figure

The archive names 5 routes through work — employment, trade, ownership, investing, and combinations of them — and each one now documents at least one journey, with its failure and its cost on the page.

One figure per route is a beginning, not coverage: a sample of how a route can go, never a survey of how it goes. This section is derived from the archive on every build, so if a route ever loses its last figure, the missing list above returns on its own.

Journeys that rhyme with this one

Same field, or the same route through work. Nothing here says they turned out alike.